Maximizing your website's search engine clicks is a huge
concern when developing and maintaining an online presence. The higher your
page appears in the search results, the more likely you are to get those
coveted clicks. So, how can you boost your site's search engine visibility?One
way is to pay for sponsorship placement in the top search engines. To be
successful, however, this method requires devoting a chunk of your budget and a
chunk of your time to search engine pay per click advertising. If you don't
have the budget or the time to devote to paid search engine advertising, you
can still put some development techniques in place that will maximize your
site's search potential. Just arm yourself with a better understanding of how
search engines work, and get started with this do-it-yourself SEO tool-set.
Practice
user-friendly programming. The sole objective of search engines it to generate
clicks because clicks equal money. Clicks are made by people. Thus,
user-friendly equals search engine friendly. Developing your site with the user
as your top priority will also optimize it for search engines. Program your
site for optimum readability by the user. Use text rather than images wherever
possible--as main menu link names, for example. When you do use images, be sure
to give them descriptive ALT tags that will help the visually impaired.
Remember that search engines index all the text on your site, so include key
words in your ALT text as well as your main text.
Develop
a target keyword list. It may seem like you need psychic ability for this step,
but getting into the mind of your potential users is important. Try to
anticipate the keywords that a user would use to find your site. Your keyword
list might include industry-related words as well as common phrases for your
specialized services. Think in terms of how a lay person would describe your
offerings as opposed to an industry insider. You can also use features provided
by PPC services like Google AdWords or Yahoo Search Marketing to get alternate
key word suggestions. The features are often used to predict click counts and
recommend budgets, but also provide suggestions for alternate key words. The
suggestions are based on actual search usage, so they offer great ideas. And,
you can use the testing features without committing any money. If you Want to Boost your
website, Consult for Best SEO Guru Pollett.
Maintain
good site navigation. Search engines track the amount of time between a
visitor's clicks on a results page. So, when a user spends a longer amount of
time on your site before visiting the search page again, the search engine
assumes your site was helpful for the key words submitted. This will factor
into a higher ranking for your site. So, make sure your navigation structure
shows the reader how to get where he wants to go and keeps him moving through
your site. You've heard of the 3-click rule, but a user will keep on clicking
as long as she is finding the information she came for.
Add
meaningful page titles. Incorporate a specific title for each page into your
development process. Don't just offer a generic title for every page of your
site. Because search engines follow almost all the links in your site, your
home page is not the only page visitors will use to enter. Make sure the title
for each page is relevant to the content it contains. SEO gurus once suggested
that you fill your title with numerous keywords in an attempt to move your site
up in the search engine rankings. With a user-centered approach, however, the
best titles are concise and easily absorbed by the visitor. If your page
content reflects the targeted keyword searches you would like to attract, then
you won't have a problem incorporating those keywords into a streamlined title.
Write
quality page descriptions. You can also add brief descriptions to each page via
the use of meta tags. Many search engines still use these Meta descriptions as
the text that shows up on a search results page after your title. In the
absence of a meta description, search engines will often post the first few
lines of text that appear on your page or the few lines surrounding the
particular keyword highlighted. Meta descriptions, however, give you a better
opportunity to control the message you give to the search visitor, and to boost
your targeted key words.
Focus
on optimized content. Regardless of all the tips and tricks for search engine
optimization, the best tool for boosting your search engine rankings is still
developing quality content. When writing for your website, be sure to
incorporate your target keyword list whenever possible. Don't overdo it,
however, your information still needs to be logical and easy to understand for
the reader. Remember that users tend to scan a web page in an "F"
pattern, generally reading short blurbs that jump out from the rest. So, be
sure to include text close to the top of your page--"above the fold"
in traditional advertising terms. Not only will it give valuable information
without scrolling, but it will include key words in some of the first text
search engines crawl. Bullet points are often more digestible for the user than
long paragraphs. Also, including text links within your content draws attention
to key words and moves visitors to other pages in your site.
Related Post: 7 Ways to Improve Your Blog's SEO
No comments:
Post a Comment